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    Friday, 18 February 2011

    Australian town renamed SpeedKills in safety campaign

    A small town in the Australian Outback has decided to change its name for a month in an attempt to increase road safety.
    The town of Speed - a blink-and-you'd-miss-it town in the countryside of Victoria - will be known as SpeedKills.

    Speed-dwellers are hoping it will persuade drivers to slow down on country roads. Speed is hoping to become something of a global, internet sensation with the launch of this novel safety campaign.

    The idea was the brainchild of the Victoria Transport Accident Commission, which soon won over Speed's 45 residents.

    For the full story from the BBC click here...

    source: BBC

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