Insurers fail to impress online

The economic climate is promoting spending online, with 63% of adult Britons who conducted an insurance transaction online last year saying they have increased their online spending habits due to ease of comparison and prices.

The 2009 Survey of Online Consumer Behaviour, conducted by Harris Interactive®, commissioned by Tealeaf®, also finds that insurers are not taking the chance to seize this opportunity.

A high proportion (79%) of those who conducted an insurance transaction online reported problems doing so. Error messages, navigational issues and getting stuck in a loop were all common problems revealed by the research, which also discovered that consumers were more affected by positive remarks on blogs and social networks rather than negative ones, which could provide additional business for insurers with good websites.

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source: Insurance Daily